In Harry Browne’s book, The Secret of Selling Anything, the author explains an amazing five stepped process to sell virtually anything. The first step in this process is to grab the attention of potential buyers. This is best done with a headline or catch phrase, like in a newspaper article or radio commercial. The headline is the most important part of any ad and should be eye catching because without one, everybody might simply pass over the advertisement. For example, who does not remember “Got Milk?” or “Be Prepared”? The second step in the selling process is to identify the need, want, or problem. This can be done inside of the headline by making the eye catcher the actual identifying question. Without determining the “why” of the buyer, you will not sell anything. The third part of the process is to present your product or service as a solution to the aforementioned issue. What you are selling solves the buyer’s problem, the one that you just drew attention to. For instance, in the “Got Milk?” campaign, milk not only quenches the buyer’s thirst, but is also good for their bones. And the Boy Scout’s motto, “Be Prepared,” attracts people who want adventure while promising to keep them safe. The next step in this selling process is to provide proof that your product or service is worth purchasing. A common way to do this is to provide some sort of a rating system. Five stars means that your product or service is excellent, while no stars indicates that you need to give up and provide something else. Another way to prove the value of whatever you are selling is to provide a form for product reviews. Anybody can write down how well your product or service worked (or did not work). One last way to show your product or service’s superiority is to employ a celebrity spokesperson. The fifth and final step in the selling process is to ask for the sale. This is simple, merely provide a price, location, and/or form of contact and wait for people to purchase.