During this week in business, there were several business opportunities that were discussed. The one that I liked the most was Search Engine Optimization (SEO). This allows other businesses to be found easier on search engines like Google, Bing, Yahoo, and Amazon. SEO is very important because most Americans do online research prior to purchase, even when buying local. Several things matter to the search engines. The first of these is words. Each search engine finds its “hits” based on the words found in the websites. A search for chairs will not bring up articles on ukulele maintenance. The next important thing in articles is the title. This is very similar to the previous point. Another important thing for SEO are links. The more links to a site, the more likely that it will be found by a search engine. Also, the words in the links matter. If the link is associated with chairs, then so will the website.